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Science Communication Fundamentals: How to Improve Research Visibility and Impact
Wiley Researcher AcademyCertified microlearning courses for research and publication success
Post-publication activities to promote your research and improve visibility. A Wiley Researcher Academy and R Upskill certified microlearning course.
Wiley Reseach Academy + R Upskill
What you learn
How to use key social networks to improve the visibility of your paper
How to use press releases to promote your published research
The importance of search engine discoverability for better outreach
How two key bookmarking tools can enhance academic collaboration
Promotional capabilities of four key reference management tools
How Wikipedia can support your research paper’s visibility
Traditional and alternative metrics for measuring your paper’s impact
Dos and don’ts of sharing an article on the internet
An introduction to institutional and subject repositories
Understanding versions of an article and how this impacts its shareability
How to use blogging to promote your paper and increase readership
Five strategies for successful podcasting as a researcher
How an online platform like KUDOS can maximize research visibility
Benefits of using ORCID to create a unique author identifier
How community networking can help you gain credibility in your field
Your publication journey doesn’t end with your paper being published. Numerous papers are published each year, and you must ensure that your valuable contributions don’t get lost in a sea of scientific developments. Your research findings deserve to be read more, shared more, and cited more often.
This course will help you understand the fundamental requirements and best practices for managing and promoting your research. You’ll discover platforms currently available to amplify the reach of your data. You’ll also learn different ways to reach your target audience using blogs, podcasts, and online platforms like KUDOS. At the end of this course, you’ll know how to use search engines, social networks, press releases, community networking, podcasting, and other tools and resources to drive visibility.
About the course author
Helen Eassom Helen Eassom has a Bachelor’s degree in Geography with European Study and a Master’s degree in Critical Global Politics, both from the University of Exeter. She is a professional Marketing Coordinator with more than 12 years of work experience. She has worked with Claro Learning, where she supported students with special needs. She was also involved in administrative activities in Activate Learning. Currently, she’s working with Wiley-Blackwell as a Marketing Coordinator.