Science Communication Fundamentals: How to Improve Research Visibility and Impact

Your publication journey doesn’t end with your paper being published. Numerous papers are published each year, and you must ensure that your valuable contributions don’t get lost in a sea of scientific developments. Your research findings deserve to be read more, shared more, and cited more often.

This course will help you understand the fundamental requirements and best practices for managing and promoting your research. You’ll discover platforms currently available to amplify the reach of your data. You’ll also learn different ways to reach your target audience using blogs, podcasts, and online platforms like KUDOS. At the end of this course, you’ll know how to use search engines, social networks, press releases, community networking, podcasting, and other tools and resources to drive visibility.

About the course author

Helen Eassom Helen Eassom has a Bachelor’s degree in Geography with European Study and a Master’s degree in Critical Global Politics, both from the University of Exeter. She is a professional Marketing Coordinator with more than 12 years of work experience. She has worked with Claro Learning, where she supported students with special needs. She was also involved in administrative activities in Activate Learning. Currently, she’s working with Wiley-Blackwell as a Marketing Coordinator.