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Science Communication Fundamentals: How to Improve Research Visibility and Impact


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Science Communication Fundamentals: How to Improve Research Visibility and Impact

Wiley Researcher Academy - R Upskill Training Instructor Profile Image

Wiley Researcher AcademyCertified microlearning courses for research and publication success

Wiley Researcher Academy - R Upskill Training Instructor Profile Image Wiley Researcher Academy

Post-publication activities to promote your research and improve visibility. A Wiley Researcher Academy and R Upskill certified microlearning course.

In collaboration with
Wiley Reseach Academy + R Upskill
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4 hours



Certificate on completion

Online, On-demand learning

Access on any device

10 modules

What you learn

How to use key social networks to improve the visibility of your paper

How to use press releases to promote your published research

The importance of search engine discoverability for better outreach

How two key bookmarking tools can enhance academic collaboration

Promotional capabilities of four key reference management tools

How Wikipedia can support your research paper’s visibility

Traditional and alternative metrics for measuring your paper’s impact

Dos and don’ts of sharing an article on the internet

An introduction to institutional and subject repositories

Understanding versions of an article and how this impacts its shareability

How to use blogging to promote your paper and increase readership

Five strategies for successful podcasting as a researcher

How an online platform like KUDOS can maximize research visibility

Benefits of using ORCID to create a unique author identifier

How community networking can help you gain credibility in your field


Your publication journey doesn’t end with your paper being published. Numerous papers are published each year, and you must ensure that your valuable contributions don’t get lost in a sea of scientific developments. Your research findings deserve to be read more, shared more, and cited more often.

This course will help you understand the fundamental requirements and best practices for managing and promoting your research. You’ll discover platforms currently available to amplify the reach of your data. You’ll also learn different ways to reach your target audience using blogs, podcasts, and online platforms like KUDOS. At the end of this course, you’ll know how to use search engines, social networks, press releases, community networking, podcasting, and other tools and resources to drive visibility.

About the course author

Helen Eassom Helen Eassom has a Bachelor’s degree in Geography with European Study and a Master’s degree in Critical Global Politics, both from the University of Exeter. She is a professional Marketing Coordinator with more than 12 years of work experience. She has worked with Claro Learning, where she supported students with special needs. She was also involved in administrative activities in Activate Learning. Currently, she’s working with Wiley-Blackwell as a Marketing Coordinator.

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LECTURE 1 |Video

Module 1: Search engines, social networks and press releases

40 mins

LECTURE 2 |Video

Module 2: Bookmarking, referencing and Wikipedia

20 mins

LECTURE 3 |Video

Module 3: Using alternative metrics to support visibility

30 mins

LECTURE 4 |Video

Module 4: Sharing an article

15 mins

LECTURE 5 |Video

Module 5: Repositories and article versions

15 mins

LECTURE 6 |Video

Module 6: Blogging

15 mins

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Instructor (1)

Wiley Researcher Academy - R Upskill Training Instructor

Wiley Researcher Academy

Certified microlearning courses for research and publication success

14 courses by this instructor

Are you an early career researcher seeking to improve your research writing skills? Are you an established researcher who wants to better understand the scholarly publishing landscape? Wiley Researcher Academy has the tools you need to navigate the publishing process and increase your chances of achieving a successful publishing outcome.

Written and presented by a global network of journal…

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