If a scientist communicates their science and no one understands it, has it been communicated at all? As a researcher, it no longer enough to just get published, it is equally important to increase the visibility of your research beyond the journal, so that more and more people know about you and your work. On the other hand, as a publisher, you are expected to establish a global reputation and attract excellent research submissions by showcasing key findings and top researcher profiles. Wouldn’t it then be great to know how you can achieve these goals by communicating your research most effectively?

This short video course introduces you to one of the trending topics of discussion in scholarly publishing – research popularization. You will learn how to transform your research article into compelling audio and visual formats that tell a story, which in turn, helps you boost your publication outreach and build a strong online presence. The program will give you an overview of different formats, such as podcasts, blogs, news alerts, press releases, videos, and other multimedia formats, and explains how you can use them to popularize your research among a larger audience. Through interesting case studies, you will also understand how leading institutions, organizations, and publishers are increasingly tapping newer formats and digital science channels to communicate published research and strengthen their brand value. By the end of this course, you will have explored a range of non-traditional content formats and channels for dissemination, and garnered some great ideas and tips to devise your very own research communication strategy!